Jharkhand Influencer Engagement Scheme 2025 Apply Online - Eligibility Criteria and Details PDF

Jharkhand Influencer Engagement Scheme 2025 - Jharkhand, known as the "Land of Forests," is a state rich in natural beauty, cultural heritage, and adventure tourism opportunities. The state boasts breathtaking landscapes, majestic waterfalls, wildlife sanctuaries, indigenous tribal culture, and spiritual sites. With a vision to establish Jharkhand as a leading tourist destination, the Government of Jharkhand is leveraging digital media and influencer marketing as a key promotional strategy. The Jharkhand State Tourism Influencer Engagement Guideline 2025 aims to create an organized and impactful digital marketing ecosystem by collaborating with social media influencers across various platforms.

This initiative seeks to enhance the visibility of Jharkhand’s tourist destinations, attract both domestic and international travelers, and foster sustainable tourism growth. Through structured content creation, storytelling, and digital promotion, influencers will play a pivotal role in reshaping Jharkhand’s image in the global tourism landscape.

Jharkhand Influencer Engagement Scheme 2025 Objective

The objective of engaging influencers is to enhance the visibility of Jharkhand as a tourist destination by leveraging social media platforms. The influencers will create content that showcases the natural beauty, heritage, adventure activities, and cultural richness of Jharkhand.

• Increasing Brand Awareness: Establish Jharkhand as a must-see tourist destination by using influencers to showcase the state's unique landscapes, historical sites, cultural heritage, and adventure tourism opportunities.
• Increasing Tourist Inflows: Attract domestic and international travelers by creating engaging and captivating content highlighting the state's tourism potential.

• Traveller Engagement: Establish interactive and immersive content strategies that encourage audience participation, feedback, and spontaneous sharing of Jharkhand's tourism experiences.
• Optimizing Cost-Effectiveness: Implement a structured and data-driven influencer marketing approach that maximizes reach while maintaining budget efficiency.
• Leveraging Data-Driven Insights: Use analytics and performance reports from influencer campaigns to refine marketing strategies, improve engagement, and increase return on investment.
• Showcasing Sustainable and Responsible Tourism: Promote eco-friendly tourism practices and highlight Jharkhand's commitment to environmental sustainability and responsible tourism through influencer partnerships.
• Supporting local communities: Encouraging influencers to showcase local artisans, handicrafts, cuisine and cultural experiences, thereby boosting local economies and employment opportunities.
• Strengthening Digital Footprint: Build a strong and consistent online presence for Jharkhand Tourism across various social media platforms by collaborating with influencers who have high engagement rates and reach.
• Encouraging Year-Round Tourism: Promote seasonal tourism campaigns that showcase Jharkhand’s attractions throughout the year, including monsoon getaways, winter retreats, and summer adventures.
• Enhancing International Visibility: Engage global influencers and travel bloggers to position Jharkhand as a preferred destination for international tourists and adventurers.

Jharkhand Influencer Engagement Scheme 2025 Key Focus Areas:

• Promoting nature-based tourism, including waterfalls, hills, and forests.
• Highlighting tribal heritage and cultural tourism.
• Showcasing adventure tourism such as trekking, rock climbing, and wildlife experiences.
• Increasing awareness about eco-tourism and sustainable travel initiatives.
• Encouraging tourism in lesser-known destinations, thereby supporting local communities.
• Strengthening Jharkhand’s digital presence through engaging multimedia content.

This guideline outlines a structured framework for engaging influencers, defining eligibility criteria, remuneration models, content deliverables, monitoring mechanisms, and compliance guidelines. By aligning with national and global tourism marketing trends, Jharkhand Tourism aims to build a robust and engaging digital campaign that will enhance its appeal and attract a diverse audience.

SBI Platinum Jubilee Asha Scholarship 2025-26 Online Apply | Last Date | Eligibility Criteria Amount Details

Platforms Covered

Influencers engaged under this guideline must have an active and impactful presence on at least one of the following platforms:

• Instagram: Reels, stories, static posts, carousels, and videos.
• YouTube: Vlogs, travel documentaries, short reels, and live sessions.
• Facebook: Photo and video posts, live sessions, and travel stories.
• Twitter (X): Informative threads, live tweets, and promotional posts.

Target Audience

The influencer marketing strategy will be designed to engage:

• Domestic Travelers: Families, solo travelers, backpackers, and adventure seekers from India.

• International Tourists: Foreign travelers looking for unique Indian experiences.
• Spiritual Tourists: Pilgrims visiting religious sites like Baba Baidyanath Temple and Rajrappa Temple etc.
• Eco-Conscious Travelers: Nature lovers and wildlife enthusiasts.
• Cultural Enthusiasts: Tourists interested in tribal culture, art, and heritage.
• Adventure Junkies: Trekking, paragliding, and outdoor sports enthusiasts.

By implementing this structured Scope & Coverage approach, Jharkhand Tourism aims to create a comprehensive, diverse, and far-reaching influencer marketing campaign that aligns with the state’s tourism vision and objectives.

Campaigns

Jharkhand Tourism may introduce tourism campaigns, including:

• Theme-Based Tourism Promotion:

• Festival & Event Coverage:
• On-Ground Promotional Visits:

Eligibility Criteria

• Influencers must be a resident of Jharkhand.
• They must have an active and public social media account on platforms like YouTube, Instagram, Facebook, or Twitter.
• They should have a minimum number of followers or subscribers depending on department’s guidelines
• They must be above 18 years of age.
• They should not involve in spreading false news, hate speech or any kind of harmful content.

Categories of Influencers

• Nano Influencers 1,000 to 10,000 followers they usually have strong bond with a niche audience
• Micro Influencers 10,000 to 1,00,000 followers Good reach with regular engagement
• Macro Influencers 1,00,000 to 5,00,000 followers they have Wider audience, high visibility
• Mega Influencers Over 5,00,000 followers they have a very high reach and influence

Benefits of Jharkhand Influencer Engagement Scheme

• Influencers will be recognized and associated with the Government of Jharkhand.

• You will receive monthly monetary rewards based on the quality and reach of their content.
• You will also get government-issued certificates which can add value to your career.
• Influencers will get the opportunity to show their work on government platforms, and it will help them in gaining more visibility.
• You can contribute with government in spreading positive messages.

Jharkhand Influencer Engagement Scheme Apply Online 2025

• Go to the official website of the Information and Public Relations Department.
• On homepage, click on the Registration or Apply Now Link Influencer Engagement Scheme 2025.
• After that, you’ll need to fill in your personal details like name, address, email, and phone number and provide them your social media profile’s links and share some past content too.
• Then Upload necessary documents like Aadhaar Card, Passport size photo and screenshots of views, likes, subscribers, or previous collaborations for better understanding of your content.
• After filling in all the required details, submit your application and wait for confirmation.

Selection Process of the Scheme

• Application Screening

• After that the committee will analyse the content quality, engagement, and reach of the influencer.
• Based on the data, shortlisted candidates will be informed via email or phone.
• After shortlisting Selected influencers will be invited for a virtual or physical orientation session.
• After submitting their content within the deadline Based on performance, they will be rewarded accordingly.

Jharkhand Influencer Engagement Scheme 2025 Details PDF

Jharkhand Influencer Engagement Scheme 2025 PDF See or Download।

Jharkhand Influencer Engagement Scheme 2025 - Important Link

Jharkhand influencer engagement scheme 2025 pdf, Jharkhand influencer engagement scheme 2025 ranchi, Jharkhand influencer engagement scheme 2025, Jharkhand government Hotel booking, Ranchi tour Guide pdf, Jharkhand tourism agent registration, Department of Tourism Government of Jharkhand, Jharkhand Influencer Engagement Scheme Official Website